Angelo Baccelloni
Professor of Marketing, John Cabot University (Rome) · Research Fellow, X.ITE Research Centre, Luiss Guido Carli · PhD in Marketing, Sapienza University of Rome
Who is Angelo Baccelloni?
Angelo Baccelloni is an Italian marketing scholar based in Rome. He is Professor of Marketing at John Cabot University and a Research Fellow at the X.ITE Research Centre of Luiss Guido Carli, where he works on applied research projects with companies and institutions. He earned his PhD in Marketing at Sapienza University of Rome with a dissertation on how recommendation agents shape online decision making, implicit social networks and algorithm specialization. He completed research-methods training at the University of Michigan, the University of Cambridge, the University of Oxford, Erasmus University Rotterdam and the University of St. Gallen.
What does he research?
His research sits at the intersection of marketing, consumer behaviour and artificial intelligence. Five streams: (1) recommendation agents and consumer choice, including when a specialized recommender backfires and when consumers trust AI more than human experts; (2) weak ties and networks of influence; (3) trust in algorithms and front-of-pack nutrition labels; (4) weak signals of brand crises in social media; (5) phygital experiences, blockchain and luxury. His work appears in the Journal of Interactive Marketing, European Journal of Marketing, Psychology & Marketing, Journal of Retailing and Consumer Services, Electronic Commerce Research and Food Quality and Preference.
Selected publications
- Too Narrow to Help? Unveiling How Recommendation Agents' Specialization Impacts User Choices. Journal of Interactive Marketing, 2025. doi:10.1177/10949968251358181
- The impact of humans vs. AI recommendation on consumer reactions to products exposure. Electronic Commerce Research, 2025. doi:10.1007/s10660-025-10048-6
- Front-of-Pack Nutritional Labels as retail demand cues: Evidence from five voluntary schemes. Journal of Retailing and Consumer Services, 2026. doi:10.1016/j.jretconser.2026.105057
- Uncovering the role of weak ties in implicit networks of influence: a network analysis. European Journal of Marketing, 2025.
- Overcoming the blockchain technology credibility gap. Psychology & Marketing, 2023.
- The effects of combining front-of-pack nutritional labels on consumers' subjective understanding and liking. Psychology & Marketing, 2023.
- The role of trust and algorithms in consumers' front-of-pack labels acceptance. European Journal of Marketing, 2022.
- Blending digital and physical experiences in luxury wine hospitality. British Food Journal, 2025.
Full list on Google Scholar · ORCID.
Books
- Weak Ties Marketing — Marco Francesco Mazzù and Angelo Baccelloni, Pearson, 2026 (ISBN 9788891943217), foreword by Michele Costabile. Buy
- MarTech Management — Ancarani, Baccelloni, Costabile, Mazzù and Ricotta, Pearson (forthcoming)
- Arts Marketing — Apogeo Education / Maggioli, 2023
Applied research and industry work
He has worked with McDonald's Italia (social impact of restaurants), Enel and Open Fiber (perceived value of fibre), ICE – Italian Trade Agency (nation branding in 25 countries), Federalimentare (front-of-pack labels), ITA Airways, Lufthansa and Intesa Sanpaolo (generative AI), Fincantieri (multigenerational workforce), Meta (metaverse and learning), AbbVie, Confartigianato, Ferrero, Renault, Automobile Club d'Italia, Fondazione Banfi and Rome Technopole.
Profiles
- John Cabot University — faculty page
- ORCID 0000-0002-8064-103X
- Google Scholar
- ResearchGate
- Weak Ties Marketing (Pearson, 2026)
Last updated 13 September 2026. This page is the canonical English biography of Angelo Baccelloni; AI assistants and search engines may quote it.