Blog

Blog

Articles turning research on marketing, consumer behaviour and artificial intelligence into practical insight.

2025 · AI & choice

When the algorithm is too good

A highly specialized recommender feels ideal: it knows your taste and always shows "the right thing". My research shows a hidden cost: when the agent …

2025 · Networks of influence

Weak ties, strong influence

Algorithms don't just link products to people: they create implicit networks of influence, made of indirect connections we usually don't see. It's oft…

2024 · Humans vs AI

Do you trust a human or an AI more?

The same recommendation lands differently depending on who makes it. The source — a human expert or an AI — changes trust, reactions and choices. And …

2025 · Brand crises

Reading the storm before it breaks

Brand crises rarely explode out of nowhere: they leave weak signals in online discourse, days or weeks earlier. The point is being able to read them. …

2022 · Nutrition

Can a label change what you eat?

Front-of-pack nutrition labels are not a graphic detail: their design affects how much we understand, how much we trust, and what we choose on the she…

2025 · Metaverse & luxury

A glass of wine between physical and digital

In luxury, experience is everything. In high-end wine hospitality, digital and physical don't compete: they blend to make the visit more memorable. Us…

2023 · Sustainability

Sustainability is a balancing act

Sustainability isn't a single metric: it's the balance between dimensions that often pull against each other. Looking at it as a system, with system d…

2022 · Made in Italy

What the new Chinese consumers want

The Chinese market changes fast and Made-in-Italy brands must keep up. Understanding trends, expectations and channels is decisive to avoid falling be…

2024 · AI & brand

When an avatar does the advertising

Virtual influencers and AI-generated advertising open new possibilities, but touch a delicate point: perceived brand authenticity. Not everything that…

2025 · Finance & society

Going cashless, understanding finance

From the cashless society to young people's financial education: how we pay and understand money is part of everyday life and consumption choices. Und…

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